VISUAL NARRATIVE STRUCTURES: AN ANALYSIS OF THE DESIGN SPACE

ABSTRACT

In recent years, data-driven visual storytelling has taken the place of the traditional form of storytelling. From scholarly digital publications to online journalism, we see the rise of interactive visual narratives blending data visualization with articles and multimedia elements. This research introduces an in-depth analysis of the interactive visual narrative structures. The study proceeds in two main parts. The first step is to create a mapping of the current design space. I collected and categorized current examples of data storytelling based on three features: layout, user flow, and interactivity. The categorization is built upon the design space defined by Segel and Heer. (2011) In the second phase, I created prototypes of the same narrative using six different categories of visual narrative structures that were defined in the first phase. Finally, each prototype is tested by five participants using an eye tracking system.